Community Collaboration, Not Competition

We work alongside Maui's existing coaches, clubs, and leaders to raise the level of soccer across the island.

We strive to support and strengthen the existing Maui soccer community and its leaders rather than compete with them, by adding playing opportunities, resources, and expertise to what's already been built.

Upcountry Soccer Maui is a supplemental Development Program built on street soccer principles. This foundation has produced generations of elite, creative players around the world.

We believe the game itself is the best teacher — so our programming prioritizes Technique, Creativity, and Joy and has been designed to elevate talent.

“Football is not about suffering. It’s about enjoyment. Control the ball, be friendly with it, try to attack, try to score goals. Of course, defending is part of it, but you can defend in a lot of ways.”

—Johan Cruyff